But for those short on time, we’ve listed some of the key discoveries below.
of respondents have fed back or publicly commented on someone else’s work.
of people commenting publicly do it regularly - at least a few times a year.
of respondents think other people are mainly negative in their feedback
of people have been personally affected by negative feedback.
of respondents feel negative feedback is impacting talent retention and discouraging new talent.
of respondents want to remove anonymous commentary from industry publications.
Love Our Work’s mission is to elevate the standards of the advertising industry by holding ourselves accountable to the way we give creative feedback. Our aim is to rid ourselves of the toxicity we see and hear in our workplaces and on our professional forums. We believe that giving good creative feedback is crucial to helping nurture young talent and protecting the mental health of us all.
I will stand by my words and always put my name to any comments I post online
I will craft my feedback in a way that is respectful and understanding of the work
I will remove myself and my feelings from the feedback
I will hone in on the details to ensure my feedback is actionable
I will focus more on what’s working and good rather than what’s not
I will support other people’s work even if they work in another agency
I agree to only deal with publications, awards shows and media partners that help foster these principles. I reject environments that foster toxic creative feedback.