Love our work,
love our industry.

But this isn’t always the case. The advertising industry has a problem that is exemplified by the damaging, anonymous commentary we see every day in certain trade press outlets. Despite being a multi-billion dollar industry, this toxicity is making us smaller.

That's why we've created a simple charter that sets the bar for how we should conduct ourselves.



People don’t want to end the industry discourse, they just want it to clean up its act.

Opinions are like arseholes (we’ve all got one)


of respondents have fed back or publicly commented on someone else’s work.

We can’t help ourselves... we comment a lot


of people commenting publicly do it regularly - at least a few times a year.

Not everyone
plays nice


of respondents think other people are mainly negative in their feedback

Words hurt


of people have been personally affected by negative feedback.

We’re pushing people away

Over 3/4

of respondents feel negative feedback is impacting talent retention and discouraging new talent.

We want to fix things


of respondents want to remove anonymous commentary from industry publications.

Get the full results of the survey

We began Love Our Work with a call out to the advertising community to Drop The Shade. As part of this initiative, we created a survey to help us surface and understand the issues around giving and receiving creative feedback. It also aimed to uncover the impact of negative, unsolicited and anonymous feedback, both on individuals and the creative community as a whole.
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We’d love to get support for the campaign from creative folk and agencies alike.